Trend, research, repeat: How Gen Z is shopping for the festive season. As the festive season approaches, Gen Z shoppers are increasingly using shopping hacks like opting to upcycle and repurpose their old clothes into fashionable outfits. They utilise social media platforms like Instagram and Pinterest to stay updated on trends and check reviews before purchasing. Comparing prices between local shops and e-commerce sites also plays a crucial role in ensuring they snag the best.