No agreement has been made on Bread Ahead's long-term presence within Borough Market. Bread Ahead rises again: Bakery secures future at Borough Market but owner says 'trust is gone' - Bread Ahead announces major update in battle to stay at London’s Borough. Matthew Jones left school at 15 and honed his baking skills with top chefs Bread Ahead started as a small market stall selling two types of sourdough, a brownie and.