The Thai government is stepping up efforts to combat online scams by working with Meta to tighten identity verification requirements for advertisers on social media platforms, with a “No ID, No Ads” policy set to take effect in early November. Chaichanok Chidchob, the digital economy and society minister, has sought the cooperation of the Facebook and Instagram parent to prevent scammers from exploiting online advertising to defraud the public, while ensuring legitimate.