How to Write a Company Boilerplate That Journalists Actually Use. Here’s something most PR guides skip: journalists almost never rewrite your boilerplate. They copy it. It makes sense when you think about it. They’re on deadline, they need a sentence explaining who you are, and you’ve handed them one. If that sentence is vague or stuffed with buzzwords, it either gets cut or, worse, it […] The original article was published on %%sitedesc%%.