Gold sales may fall 11% YoY in October despite festive buying. India's retail gold sales are expected to fall 11% year-on-year in October 2026, despite improved festive and wedding-related buying, according to the India Bullion and Jewellers Association (IBJA). Secretary Surendra Mehta does not expect a significant recovery in demand in the coming weeks. Gold traded at ₹1,43,447 per 10 grams on October 22, above last year's festive-season prices.