Why is Apple's ₹39,900 HomeView raising concerns among recipe writers. Apple’s recently launched ₹39,900 HomeView smart display is raising concerns among online recipe writers. Its built-in cooking mode strips web recipes of context, advertisements and affiliate links, that many recipe writers depend on for their income. Bettina Makalintal, a senior reporter at Eater, said such tools "break apart that unspoken social contract with recipe developers and audiences".