YourStory launches 'ShuruKar' to help small-town entrepreneurs find their first customers. YourStory has launched the 'ShuruKar' initiative in partnership with DPIIT and Startup India. Designed as a district-level movement, ShuruKar will use AI tools, founder mentorship and local networks to support aspiring entrepreneurs in non-metro regions. It will guide participants through four key stages, from identifying local problems to securing their first customers.