HUL hikes prices across products, resorts to shrinkflation on select packs. Hindustan Unilever has raised prices across beauty and wellbeing, home care and personal care categories, ET Now reported. The changes also include reduced grammage in select lower-priced packs, particularly those costing ₹5-30. The latest revisions follow several price adjustments in 2026 as the firm responds to higher raw material and packaging costs while seeking to maintain consumer demand.