Pollution-related beauty concerns are not new, but consumer awareness is becoming more specific. Patients are arriving with questions about vitamin C serums, barrier-repair moisturisers, charcoal products, oxygen-based facials and scalp detox treatments. Gupta said that social media has helped increase awareness, but it has also created confusion. Patients ask whether they need an air purifier or whether their skincare needs to change during winter." name="description">window.pageLoadStarted = (new Date()).getTime().