Hugel honorary chairman Cha Suk-yong says the "last 5%" of detail decides whether a company succeeds, drawing on 28 years as a CEO. German architect Ludwig Mies van der Rohe, regarded as a pioneer of 20th-century modern architecture, is famous for saying, "God is in the details." The remark means that a work must be refined to the highest standard down to its smallest parts to endure as a masterpiece.