If PM reduces Amul milk price, we’ll do the same here, says CM. The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the popular Amul brand, has announced a Re 1 reduction in milk prices for one-litre packs across India. New Delhi: Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has reduced milk prices by Rs 1 per litre across India.