Ugh. Marketing mantras. So loud and cringe. The “flood”, “blitz”, “below-the-line activation” and “360-degree coverage” to announce a new flavour of chips. The client who wants their logo. For years, the trade show floor was a battlefield of aggressive sales tactics. Loud music, flashing lights, and a horde of brand ambassadors pushing product demonstrations were the norm.. Have you ever heard a salesperson or business owner say,“I only do soft selling?