Drug and alcohol addiction in India has long been a silent crisis, impacting individuals, families, and communities across both urban and rural landscapes. Recognising the urgent need for collective action, the Ministry of Social Justice and Empowerment launched the Nasha Mukt Bharat Abhiyaan on 15th August 2020 with the vision of building a drug-free and resilient India. The campaign was extended to all districts on 15 August 2023.