Whoop is launching a social network that lets members share their sleep, recovery and workout data, but the bigger bet is on becoming more of a personal health brand, with CEO Will Ahmed hinting at acquisitions to come. Whoop just launched a social network Connie Loizos 8:00 AM PST · November 12, 2026 Whoop, the maker of screen-less fitness bands, is launching a social network on Thursday that lets its members follow.