The phrase "Saif Ka Ghee" has become a recognisable reference to the actor's viral television moment, encouraging consumers to look up the product online. Saif Ali Khan's hilarious 'Woww, Whatt!!' reaction to winning a two-year supply of ghee on Amitabh Bachchan's Kaun Banega Crorepati 18 has gone viral. Appearing with Akshay Kumar to promote.