Happpy Thursday! Online festive sales grew, but fell short of expectations amid weak smartphone demand.This and more in todays ETtech Morning Dispatch." name="description">window.pageLoadStarted = (new Date()).getTime(). The season had been expected to hit a record Rs 1.50-1.55 lakh crore in GMV, up 25-29% from last year. GMV is total value of goods sold by marketplaces before discounts and returns.