Amul will increase fresh pouch milk prices across major markets from November 12, with Gold becoming ₹4 per litre costlier and Taaza rising by ₹2. The Gujarat Cooperative Milk Marketing Federation has cited higher milk production, cattle feed, packaging and processing costs. Fresh pouch milk sold under the Amul brand is set to become costlier across India from November 12, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) increasing prices by approximately.