India’s luxury market is expanding beyond metros, as rising wealth, global exposure, and changing aspirations draw affluent consumers in smaller cities towards premium fashion, watches, cars and hospitality. Smita TripathiUpdated Nov 11, 2026 6:00 AM IST something else India's dollar-millionaire households surged 90% between 2021 and 2025 to 8.71 lakh, fuelling demand for luxury fashion, cars and hospitality beyond metros.