The operator of a now-closed Neil the seal merchandise website has been fined for "falsely" claiming it was donating a portion of its profits to conservation organisations. newsiviewlistenLoading ABC NewsNews HomeOperator of Neil the seal merch website fined over 'false' claims of conservation group linksShareShare articleOperator of Neil the seal merch website fined over 'false' claims of conservation group linksMBy Meg Whitfield.