Bacardi GTR expanded its Patrón Tequila and Ushuaïa Ibiza summer activation across major airports in Europe and Dubai in 2026, building on the success of the partnership's debut season. Bacardi Global Travel Retail expanded its Patrón Tequila and Ushuaïa Ibiza summer activation across major airports in Europe and Dubai in 2026, building on the success of the partnership’s debut season.