From television advertising and digital CPMs to title sponsorships, brand integrations and the post-show business boom for contestants, Bigg Boss is far more than a TRP-generating reality show. Here is how the economics of India's biggest reality franchise work. Beyond TRPs: How Bigg Boss 20 Makes Money From Advertising, Sponsorships, Brand Integrations and OTT. Bigg Boss 20 Economy Explained: How the Reality Show Makes Money From Ads, Sponsors, Brand Deals and OTT.