Tata's 37,803-unit EV lead offsets Mahindra's advantage in non-electric PVs, as both automakers ramp up production capacity. The battle for the second position in India’s passenger vehicle (PV) market is intensifying between Tata Motors and Mahindra & Mahindra (M&M), with electric vehicles (EVs) emerging as an important differentiator and both automobile (auto) manufacturers scaling up production to meet demand.