Hindustan Coca-Cola Holdings files draft papers with market regulator with SEBI. The company's founder will sell up to 99.8 crore shares in the IPO. Hindustan Coca-Cola Holdings Limited (HCCH), backed by The Coca-Cola Company and Jubilant Beverages, has filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India.