The Indian Express. With 22-carat gold priced at Rs 1.33 lakh against nearly Rs 1.66 lakh last year, buyers make a beeline for jewellery and gold. Jewellers reported strong demand for gold and silver on Dhanteras on Friday, with gold sales by value expected to rise 15-20 per cent to about Rs 60,000 crore, as a recent drop in prices drew.