E-commerce order volumes rose 21% YoY during the festive period, with quick commerce leading at 75% growth as platforms expanded offerings across gifting, fashion and decor. Ecommerce (ecom) and quick commerce (qcom) platforms are seeing a surge in festival linked shopping ahead of Diwali. From gold coins, sweets and festive décor to fashion, home appliances and premium hampers, consumer spending is in full galore, going beyond essentials.