UNICEF India has urged responsible and sensitive media reporting on mental health, saying it can help reduce stigma, encourage care-seeking behaviour and support the wellbeing of children, adolescents and young people. New Delhi: UNICEF India on Monday called for responsible and sensitive media reporting on mental health, saying it can help create a supportive environment, encourage care-seeking behaviour and reduce stigma in support of the mental wellbeing of children, adolescents and young.