The decline in gold prices is expected to boost demand this Dhanteras, All India Gem and Jewellery Domestic Council (GJC) Chairman Rajesh Rokde told." name="description">window.pageLoadStarted = (new Date()).getTime(). While firm gold prices encourage a shift towards lightweight designs, silver jewellery and coins are also gaining traction. (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.).