King has reportedly secured pre-release deals worth ₹665 crore worldwide. The Shah Rukh Khan film may need about ₹800 crore globally to meet profitability targets. Shah Rukh Khan’s upcoming film King is already making big money, even before its theatrical release. The Siddharth Anand directorial has reportedly raked in Rs 665 crore through its pre-release deals, according to Sacnilk, making it one of the biggest pre-release business stories in recent Hindi cinema.