Many NCR families are adding a home to the shopping list on Dhanteras and Diwali, developers say. New launches fell 14 per cent to about 10,900 units.Whiteland’s Sudeep Bhatt, Director Strategy, said October to December brings heightened interest and strong traction, but the group does not chase sales with discounts. “We believe in the merit of our product, its inherent value and the trust we build with our customers,” he said.