New York City leads WalletHub's Halloween rankings, scoring high in fun and friendliness, which is ideal for festive celebrations. From retail stores selling Halloween-themed snacks to people sharing make-up tutorials and costume hacks, the internet has allowed everyone to become an active participant in Halloween. The 2026 TODAY Halloween extravaganza is here! Stay up to date with minute-by-minute coverage of the anchor's costume reveals, performances and surprise guests.