Department alleges that the advertisements indirectly promoted pan masala, a banned product in Maharashtra, through surrogate branding. The Maharashtra Food and Drug Administration (FDA) is set to initiate adjudication proceedings against Bollywood actors Ajay Devgn, Shah Rukh Khan, and Tiger Shroff over their appearance in. Maharashtra FDA will initiate proceedings against Ajay Devgn, Shah Rukh Khan and Tiger Shroff over alleged surrogate promotion of banned pan.