As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business. Get your pass and bring someone with you at 50% off. Image Credits:Shutterstock AI As search traffic dries up, Reddit announces it’s shifting to a logged-in experience Sarah Perez 1:08 PM PDT · October 29, 2026 Reddit has long attracted millions of users to its site through Google, with many even appending.