Villagers in Medak district follow an age-old tradition of roasting unripe custard apples over wood fires. The seasonal delicacy, known for its charred, earthy taste, is enjoyed in several rural areas, while buyers travel from Hyderabad to purchase custard apples. Medak: Come winter, fruit lovers never miss an opportunity to taste the seasonal custard apple, popularly known as sitaphal, a fruit with several health benefits.