Jammu, Oct 27 (PTI) The Shri Mata Vaishno Devi Shrine Board (SMVDSB) launched a fresh drive on Tuesday to increase green cover and promote ecological sustainability, planting 100. Katra (Jammu and Kashmir) [India], January 29 (ANI): The Shri Mata Vaishno Devi Shrine Board (SMVDSB) began the winter plantation drive and the second phase of aerial seed dispersal at the.