Satellite broadband rival: Elon Musk should watch closely. The potential rival to Jio in satellite broadband has suggested that Ambani’s rise owes something to crony capitalism. Bengaluru: Elon Musk said he would price Starlink's satellite internet service affordably in India to take on Mukesh Ambani's low-cost Reliance Jio, escalating his attacks on the rival. Elon Musk says Starlink will need affordable pricing to compete with Reliance Jio in India.