Kufri Jamunia is being promoted as one possible way to improve the nutritional value of a staple food. But will this innovation move from agricultural research to everyday diets? Is Kufri Jamunia, a nutrient-rich purple potato, a viable solution to India's hidden hunger amid cost and market uncertainties? Unlike traditional potatoes or older purple-skinned varieties that lose their pigmentation when peeled, Kufri Jamunia features a distinctive dark purple skin and completely purple.