'Weaving a different tale through fabric, louder than labels': Mysuru startup Wellbi eyes Rs 100 crore turnover

Apparel startup Wellbi: Mysuru-based bamboo-cotton t-shirt maker plans category expansion into performance-wear and bottom-wear while targeting a Rs 100 crore turnover. Bengaluru: For an apparel brand selling predominantly solid-colour t-shirts, standing out in a crowded market presents a peculiar challenge: the product may look much like any other, even when the difference lies in how it feels against the skin. For Wellbi, a fabric-led apparel startup founded in <a href="https://www.deccanherald.