He also highlighted the success of Indian products in international. Speaking in his monthly radio programme, Mann Ki Baat, on Sunday, Modi said more people were now choosing Indian products while shopping for festivals. He said this was helping local goods. PM Modi Urges 'Vocal For Local' Push Ahead of Diwali - Prime Minister Narendra Modi, in his monthly 'Mann Ki Baat' address, appealed to citizens to strengthen the 'Vocal For.